A woman who set up her own glitter company just three years ago is going to make a $60 million turnover in the next five years.
In 2016, Jenna Meek, 25, of Bishop Auckland, County Durham, launched The Gypsy Shrine, a glitter and body art business, as a festival. The business has been renamed Shrine has grown rapidly and celebrities including Kylie Jenner, Paris Hilton and Ariana Grande wear her designs.
The fashion range includes clothes and accessories encrusted with Shrine’s signature jewels and the new beauty collections include neon eyeliners, hair extensions and intense glitter eye gels.
Speaking to Femail, Jenna said: “I am really excited to be expanding Shrine further into more categories in the next three years; for me, taking it from a small festival brand to a global lifestyle brand, with an expected turnover of 60 million is so exciting and a place I could have only of dreamed about when I first started the business.
“We have really developed as a brand over the last four years and learnt a lot about who we are and our customer along the way – launching beauty and apparel has been a direct outcome of these key findings and has been by far the most successful launches to date.”
“After launching the first-ever self-adhesive face jewel and creating new trends that are now part of festival season year on year, I wanted to expand on this momentum of the brand and what we do and carry it through to become even bigger and better – which is what we’ve done.”
“Knowing we created the mad trends of the festivals, from the glitter booty to boobs to the crazy braids and glitter eyes – I can’t wait to see what more we can do with our new products in the future.”
“It’s a very daunting thought to think of where we can be in just five years time.”
“We’re still a super small team of only eight of us, but knowing how much we have achieved so far and how amazing the team I have is, the ideas and passion from everyone in the team, I know we can do it.”