Watch the vegans protesting at McDonald’s:
Video Credit: DxE Brighton
A group of vegans wearing pig and chicken masks protested against animal cruelty at McDonald’s.
More than 20 animal rights campaigners from Direct Action Everywhere (DxE) wearing pig and chicken masks headed to a branch of McDonald’s in Brighton.
The vegans chanted: ‘Dairy is Scary’ and ‘Until Every Animal is Free’ and sprayed fake blood on the floors in front of shocked customers.
A woman was then arrested by officers from Sussex Police.
A spokesman for McDonald’s said after the incident: “We can confirm an incident took place in our London Road restaurant last night.”
“Due to the mess and damage caused, the restaurant was closed from 7:30pm whilst the team worked hard to return the restaurant to normal and we reopened at 5am today.”
“We are supporting the police with their ongoing investigation and apologise to any customers adversely impacted by this incident.”
Eco organisation Direct Action Everywhere (DxE) staged the shocking protest who previously staged protests in Waitrose, Jamie Oliver’s restaurant and the Touro steakhouse.
According to its Facebook page (@directactioneverywhere), ‘DxE is a direct action network of ordinary people, formed using the model of grassroots networks in the history of social justice — ACT UP, the Student Nonviolent Coordinating Committee, the Women’s Social and Political Union, and the Antislavery Society.
‘Anyone who performs actions consistent with our organizing principles can rightly claim to be part of our network. ’ (Credit: @directactioneverywhere)
The group wrote on their Facebook page (@directactioneverywhere): ‘The fake blood I spilt is nothing compared to the real blood McDonald’s has spilt.’
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