Interest in alcohol-free lager is growing, and demand for healthier drinks, had left Anheuser-Busch InBev (ABI.BR) in a problem – now there is a question of what to do with all the alcohol sucked out of its beer.
So, they make a deal with Belgium-based Ecover to make a dishwashing liquid with a quarter of its content derived from the zero-alcohol versions of the Leffe and Jupiler beer brands.
Watch more about it in the video below!
Video credit: Rumble
“The brewery was asking us what can we do with the alcohol, because it’s piling up, it’s a large quantity, that’s why we were looking for partners,” AB InBev’s innovation and technology director for Europe, David De Schutter, told Reuters.
According to the company, its brewing facility in Leuven – Europe’s largest with a maximum capacity of 1.2 billion liters of beer a year. It could extract alcohol and planning to spread the practice worldwide.
The residual alcohol, which works in cleaning and preservative component, is extracted. Then, cleaned and sent to Ecover for use in its “Too Good to Waste” detergent.
Most of the 1.3 million tonnes it produces per year worldwide are currently used as cattle feed. It had potential partners in the pipeline and planning to turn it into a plant-based meat substitute for humans.
With this solution, it makes sure that nothing goes to waste!
So the next time when you clean your dishes, you may fill up your elbows in soap suds spiked with leftover alcohol!
It would not only be the world’s environmentally friendly detergent, but it really makes a statement of saving the environment and making the world a better place.
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