The Weeknd made headlines again when he appeared with bandaged lookalike dancers during his haunting Super Bowl performance on Sunday night.
The 30-year-old musician, who hasn’t made a public appearance without a (fake) mutilated, bandaged or bloodied face, had bandaged dancers while performing ‘Blinding Lights’ and ‘Can’t Feel My Face’ at the Super Bowl LV in Tampa, Florida.
Their heads were covered with white gauze, which was an homage to the Starboy hitmaker’s After Hours transformation.
Abel Tesfaye, famously known as The Weeknd, told Variety: “The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated.”
The singer also revealed the meaning of ‘Blinding Lights’ in an interview with Esquire magazine.
“(The song is about) how you want to see someone at night, and you’re intoxicated, and you’re driving to this person and you’re just blinded by streetlights,” he explained.
“But nothing could stop you from trying to go see that person, because you’re so lonely. I don’t want to ever promote drunk driving, but that’s what the dark undertone is,” he added.
The Weeknd incorporated his older hits into his chilling performance, including ‘I Feel It Coming,’ ‘The Hills,’ ‘I Can’t Feel My Face,’ and ‘Starboy.’
When The Weeknd’s performance was announced, Adam Harter, senior vice president of sports, media, and entertainment at PepsiCo, said in a statement: “In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world.”
Herter added: “We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”
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