Celebrity fame does not make you the best at everything, despite the illusion one is most liable to after years of fame surmounts to such confidence that it distorts the sense of reality for some people.
That seems to be the case for ‘retired’ actress Cameron Diaz, who is now running a winery line with her entrepreneurial partner Katherine Power. Her Avaline wines were vigorously promoted by her during her frequent visits to talk shows via Zoom over the last few months or so, leading many to wonder if the wine was good as she told them it was. It seems not, as Mark Oldman’s ‘Celebrity White Wine Showdown’ survey ranked her Avaline white wine as the bottom contender this month.
Avaline White was describe by Diaz’s company as being a dry wine with a crisp, fresh finish and originally from Spain.
Sting and Trudie Styler’s Il Palagio Roxanne Toscana Bianco 2018 and Dave Matthews’ The Dreaming Tree Chardonnay 2018 were tied for first place out of the five surveyed at 26% approval.Oldman, author of How To Drink Like a Billionaire: Mastering Wine With Joie de Vivre and a known connoisseur, formed the survey group of 386 over Zoom, urging them to evaluate the white wine.
Oldman said: ‘Almost everyone (88%) agreed that celebrities should not call themselves winemakers — that is a title best left to trained professional.’
Last month, Diaz appeared on Late Night With Seth Meyers and talked about the now defamed winery.‘My partner, Katherine Power, ‘who is an entrepreneur and a friend of mine, who I met through my sister-in-law Nicole Richie, and they have been best friends forever,’ Diaz began.
Diaz added, ‘if you find the name first to something, it’s easier to kind of, like, you know, go towards that branding so we went through all of the names that we could.’ She added that every name they came up with has already been claimed as a vineyard, ‘because there are so many wines.
‘So we, you know, we went to baby naming sites and Avaline just looked beautiful, we thought, as written, and then the meaning, which is sensitive, humble and lively, which it really felt like embodied what we wanted for our brand to sort of, you know, be so we ended up with Avaline,’ she added.
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