A limited-edition pair of sneakers, filled with holy water and blessed by a priest, sold out like hot cakes just minutes after they were introduced – and not even a $3,000 price tag could hold the sales back.
Designed and commissioned by MSCHF, a creative brand from Brooklyn, the shoe is based on a full white Nike Air Max 97s, but the brand has added a touch that is not at all like Nike.
Watch to fine out more of this ‘Jesus Shoes.’
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According to a statement from the shoe’s creator, the sole of the $3,000 shoe is injected with Holy Water from Jordan River and they have added some coloring agent to make the Holy Water more visible, Fox News reported.
The sneakers are named “Jesus Shoes” and have a verse of the Bible, more specifically Mathew 14:25, written on them. The verse describes how Jesus walked on water.
To give it an even more holy look, the pair also features a single drop of blood, indicating a connection to the blood of Jesus Christ.
Looking more closely, the shoe reveals a bunch of other ‘holy details,’ including a holy cross in the laces and a red sole, indicating a connection to the red sole shoes worn by Popes.
The packaging of the sole has an angel made on it and a seal closely resembling the official seal of the Holy Roman Church.
MSCHF acquired the shoes from Nike at the retail price and redesigned them to cost a whopping $3,000.
Part of the reason behind developing the shoes was the desire of the designer to hint a little bit of sarcasm at the culture of collaboration.
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas,” Daniel Greenberg, the head of commerce, told the New York Post. “So we wanted to make a statement about how absurd collab culture has gotten.”
“We were wondering, what would a collab with Jesus Christ look like?” he continued.
The total count of the shoes was kept under 2 dozen to keep it a strictly limited edition and MSCHF people say they have no plans of making more of them.
However, Gabriel Whaley, the founder of MSCHF gave a hint about a probable ‘second coming’ but didn’t disclose any further details.
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