The UK-based high-end departmental store Selfridges has opened their London Christmas shop a hefty 149 days in advance of the actual event.
Doing the math, that comes around to be five months before the big day – which, everyone can say is a bit too early.
While a large part of the country faced unforgiving heat wave last week, the store crew was busy setting up the Christmas collection shop for the customers.
The store themed ‘Future Fantasy’ is live since last Monday at the flagship Selfridges in Oxford Street, London.
So if you feel like shopping for Christmas in August, you can drop by and get your hands on some baubles for around $7, and if you go so far as to spend something near $55, you can get a bike-riding Santa Claus.
They are also selling a 30 cm (1 ft.) tall ‘Santa Yoga’ which is more or less equally absurd as the Santa on bike, but if you have money to spare, you can definitely buy that.
On top of all that, a $2,430 Christmas tree model can also be bought there.
Yes, that’s an astronomical $2,500 for a fake Christmas tree. To be honest, you can expect St. Nicholas himself to deliver an original tree from Lapland for that steep price.
In addition to all the overpriced and ridiculous merchandise offered by the ‘too early’ Christmas store, a $115 gold velvet crown tree topper is also up for sale.
Now with that much stuff, it looks like everything about Christmas has arrived, except for Christmas itself.
The store was inaugurated by an unusually massive Father Christmas, clothed in the iconic furry coat and hat with metallic silver covering him.
Shoppers have already started visiting the store, scoring things of their liking.
From David Bowie and Frida Kahlo styled Baubles to rocket riding, sleighing and surfing Santa Claus, you can get literally everything related to Christmas from the store.
One of the probable causes of opening the Christmas specific store so early is to let the tourists collect Christmassy souvenirs.
“We have so many customers visiting from all over the world, eager to snap up festive decorations and souvenirs on their London summer holidays which they can’t buy at home,” said Eleanor Gregory, the Christmas and home buyer for Selfridges.
“Our summer Christmas shop launch simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season from many of our customers.
“They include a large number of domestic customers who love to Christmas shop very early in the year to get it wrapped and taken off their to-do list.”
The store, which has already started getting remarkable profit, aims to break previous records of Christmas sales using the ‘early’ approach.