Coronavirus has become a global emergency that is hindering the normal flow of life of people all over the world.
But, thankfully, some companies have come forward with lucratively generous offers to help raise the morale of those fighting the disease at the front lines.
Pronovias, the renowned designer for luxury bridal items, has announced that they will be giving free wedding dresses to the hospital workers who are fighting corona off.
According to a statement by Pronovias, everyone working in a hospital, from doctors and nurses to support staff and janitorial workers, can get a free gown from their flagship stores.
The dresses, from the custom-designed Hero series, ranging from $1000 to $5000, will be given away from now till the end of August.
The brides who are lucky enough to get the dresses from Pronovias will be wearing the same name for their marriage as Irina Shayk and Pippa Middleton.
The designer brand said they want to honor the people who are selflessly working to help humanity, adding that the medical personnel and staff are “soldiers, unrelenting in their battle to heal the sick.”
Earlier this year, Pronovias started the #LoveConquersAll initiative just in China.
But with the spread of COVID-19 all over the world, the company extended its offer to other countries affected by the deadly pandemic including Spain, England, Italy, Portugal, France, the United States, and Mexico.
The lucrative generosity of the brand seems poignant keeping in mind that a number of brides across the globe had to postpone or even cancel their wedding ceremonies because of the COVID-19.
The company give-away is intended to deliver the message that it won’t be long before people worldwide can start celebrating life again.
Alessandra Rinaudo, Artistic Director with Poronavias, said: “It is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”
Amandine Ohayon, the CEO of Pronovias, said they are “grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others´ lives relentlessly.
“Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”