Redesigned Nike sneakers went viral after a creative company filled them up with holy water and complemented them with a crucifix before selling them for a whopping $3,000 per pair.
The company responsible for the makeover of the popular Nike sneakers was not Nike itself but Brooklyn-based enterprise called MSCHF.
According to the developers, the limited edition “Jesus sneakers” consist of holy water to give people the feeling of walking on water as Jesus did.
In addition, the revamped Nike Air Max 97s shoes were blessed by a priest and feature a crucifix above the shoelaces in the front. They also have a Bible verse engraved on the side and a tag with a blood drop on it to represent Jesus’ blood.
On top of it all, the soles of the shoes were scented with frankincense, the incense that Jesus was gifted after his birth.
Within hours after being launched, all 24 pairs of the limited-edition pairs were sold. While many people praised the idea, plenty of believers slammed the creators and accused them of blasphemy.
Defending the creation, Daniel Greenberg, the head of commerce, said the company was thinking about “what would a collab with Jesus Christ look like” when coming up with the design.
After the sneakers went viral, people slammed Nike for abusing religion in the name of profit despite the footwear giant taking no part in the design or its implementation.
Many people also objected to the design altogether, saying it was not something a true believer would ever wear.
“This is shameful. I am not a Christian but I’m damn sure Jesus doesn’t like people stamping on him. I mean if the shoe is filled with holy water, its literally slamming Jesus. God bless the people who think this is cool,” someone wrote online.
“People who use Christianity to make money are no different than the money changers Christ expelled from the Temple. It’s blasphemy,” another one suggested.
One angry believer said: “The placing of a crucifix on the feet is blasphemy. Not to mention the use of claimed Holy Water as a prop to sell trainers.. Under any other ‘Pope’ than Francis…this joint enterprise would not be a reality. The attempted destruction of the RCC from within is now in full swing.”
What are your thoughts on this design? Let us know in the comments and don’t forget to SHARE this post with your family and friends and follow us on Facebook for more news and stories!
Replaced!