Sydney Sweeney’s great jeans campaign with American Eagle took off with serious backlash on social media with woke critics bashing them both for an insensitive campaign.
However, the band has doubled down against the ad and the star, refusing to apologize for something it says was never meant to embody any kind of Nazi propaganda.
The statement, Sydney Sweeney has great jeans took some by surprise, with others calling out the brand of refusing to include inclusivity and promote stereotypical blonde hair and blue eyes as the best genes.
This led to a firestorm online just days after the launch, over how the message was perceived. The fall campaign has the star serving up some major hotness while modeling different denim styles.
Despite the serious controversy, American Eagle’s stock rose 10% in just a span of a few days. This added more than $200 million to the entire group’s value as per reports from Vanity Fair.
Sweeney shared with People Magazine how she was freaking out and super excited to join the brand’s campaign when she was first asked to do so. She also doubled down on how the jeans were the most comfortable that she’s ever worn.