Kim Kardashian has taken her fans by surprise as she announced a major career move that will establish her return to the world of makeup.
The 43-year-old reality TV star in July 2021 ended her KKW Beauty line following a bitter divorce from ex-husband Kanye West.
Now, it seems that the socialite is ready for an epic return with a brand-new name and a brand-new line of products.
Introducing SKKN By Kim Makeup, the mother-of-four shared a series of glam snaps showing off her products ranging from lipsticks and lipliners to eye shadows.
“SKKN BY KIM MAKEUP, where skin-loving formulas meet high-performance glam,” the Kardashian captioned her shots.
“I’ve recently been taking a skin-first approach towards my beauty routine. In developing @SKKN BY KIM Makeup, my goal was not only to create universally-flattering cosmetic essentials, but also to ensure that our products are clean, hydrating, and help improve the look and feel of skin with every wear.”
The billionaire continued: “Meet your new makeup bag must-haves, inspired by my iconic smoky eye and nude lip: Soft Matte Lip Color: 10 full-coverage velvety matte lipsticks, Lip Liner: 15 long-wear matte lip pencils, Classic Mattes Eyeshadow Palette: 12 universally flattering, warm and cool nude shadows in silky matte finishes.
According to Kim, the line was launching as early as January 26, whereas the waiting list for her makeup merchandise is already open at SKKNBYKIM.com.
Needless to say, Kim’s announcement took her fans by surprise with many vowing to get on the waitlist before the products are sold out.
“I want them all and I can’t wait,” someone wrote.
“It’s about time for Kim’s return! She’s only grown stronger and better,” another said.
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