Meghan and Harry have reportedly ditched the US-based PR team that previously helped them kick off their new lives in the States.
The Duke and Duchess of Sussex hired New York-based Sunshine Sachs to help them with key contacts and representation in early 2020 after they stepped down from their position as top working royals.
Meghan was reportedly represented by the same company since her acting days.
Now, however, the Montecito couple allegedly ditched the firm and its partner Keleigh Thomas Morgan who shared key contacts with them when they moved to the States.
“This is a really big deal for Meghan. She takes the view that she doesn’t need to pay an outside firm a lot of money to do PR for her and Harry anymore,” a source claimed, The Daily Mail reported.
Instead, the Sussexes’ image will now be managed “in-house” by Christine Weil Schirmer, a top Silicon Valley PR guru who served as the head of communications at Meghan and Harry’s Archewell foundation from 2020 to 2021 when she was made a senior advisor.
The PR veteran, who previously worked for the likes of Apple and Pinterest, also played a role in helping the couple launch their charity foundation and has led their global PR team for the last two years.
While the move represents the end of a long relationship between Meghan and Sunshine Sachs, a source insisted there is no bad blood between them and that all parties parted on good terms.
The source also claimed the New York-based company worked with the Sussexes and their internal PR team to ensure a smooth transition.
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