Rihanna’s mid-performance makeup touch-up may appear to be a gimmick to some but it was a wonderful way to promote her billionaire dollar business empire.

Sources have now confirmed that the music sensation may not have taken money for her Super Bowl half-time performance but by taking part in a little Fenty Beauty makeup touch-up, she managed to earn her brand a staggering $5 million on the spot.

Some critics claim that Bad Girl Riri is the true definition of a smart businesswoman as she never misses out on any opportunity to cash in.

This is the reason why she really made extra efforts to use her own brand’s products during her show for a touch-up gimmick. And needless to say, social media was abuzz with the name of the products and how those started to sell off the shelves like hot cake.

The products comprised a compact powder that is a part of the collection but it was unique to see how one of the other products she used was a liquid lipstick that launched online at that particular moment in time of the Super Bowl. And seeing it do so well was another major achievement unlocked by the brand.

Experts have gone on to mention that although the Super Bowl does not give these performers any major checks, they do provide a platform through which celebs can make millions that would certainly enhance their already gigantic billion-dollar empire.

Not only did Fenty Beauty get a boost in sales, but her social media fan following also began to increase by the thousands.

For years, the celeb has been declining the offer to perform. But she finally said yes this year and also made the event more special for her by going public with her baby bump.