Bombshell text messages and emails are proving that Justin Baldoni orchestrated a smear campaign against actress Blake Lively, and those were unsealed by the judge overseeing the case recently.
Last week, in the latest development shared on this matter, Lively’s attorneys filed in a New York federal court over 60 exhibits obtained through discovery in the legal battle against Baldoni.
In an email shared in August of 2024, Baldoni’s publicist, Melissa Nathan, mentioned how business partner Jamey Heath was hired as a gun with a proprietary formula for defining artists and trends.
The agency quoted a massive sum of money that they were going to take to undertake the task and ensure that no one else knew about it. The source added how the creation of social fan engagement went back and forth, with any negative accounts meant making use of anonymous accounts controlled by Wallace’s team to push already existing pro-Baldoni news articles online and argue with Blake’s fans on social media.
At the same time, the group vowed to report and monitor forums, threads, and sites working against Wayfarer Studios, Justin, and the overall narrative, as well as derogatory comments.