India is leaving the world stunned after authorities in the country have gone about urging citizens to celebrate the love of a whole new kind.

With Valentine’s Day just around the corner, officials want citizens to celebrate by hugging cows.

The country’s officials hailing from a particular state want the world to know that there is no such thing as Valentines’s day in their culture. Therefore, they want to make sure people start to adopt a more cultural tradition that includes hugging cows and worshipping them further.

The news has started a new debate online as people feel the country is making citizens do things that aren’t exactly in their best interest.

Sources from local media outlets have gone on to mention how the entire purpose of such a campaign was to get people away from cultural practices adopted by western civilization. They did not want to see people celebrating a day dedicated to love that was set up by the west.

But now that the news is out, people are having a laugh as they feel the claims and orders by government leaders are obnoxious.

If that was not startling enough, the leaders are now outlining the benefits of such practices too. According to them, it brings about great happiness and emotional richness.

The new appeal says embracing the cow is where their happiness and success lie. And while some people did appreciate the matter, others did not so much. They felt that this was not something worth creating hype over. Instead, they hoped the government would instead focus energy on other things that were important.

Valentine’s Day has become very important and popular holiday celebration in the country and it appears that the authorities are doing everything in their power to curb the growth of this tradition.