SKIMS owner Kim Kardashian is launching a new campaign that features an innovative collection for men.
The sultry new campaign features top sports stars such as Neymar as well as Nick Bosa who put on their rock-hard abs. It seems to be a smart business model decision that goes above and beyond the classic shapewear and bodysuit collections that Kim Kardashian is famous for.
The 43-year-old Kim says she needs all the love and support that she can attain to get her collection up and running and that’s why she is resorting to leading superstars in the world of sports like Brazil’s player Neymar and NBA player Shai Gilgeous-Alexander as well as NFL defensive star Nick Bosa.
The stunning brunette is going to include men’s boxers and briefs as well as undershirts, tank tops, t-shirts, and some leggings. So far, it’s going great for her and she hopes some of the success from her popular female collection jumps on over to the male one as well.
The very raunchy photoshoot had the sports stars give viewers a glance at the collection by flexing their muscles. And yes, a lot of shoppers were certainly drooling and revealing that pro athletes definitely take so much time to relax and enjoy downtime in the lounge.
Neymar posed for the camera in his best look really putting his abs and tattoos on display. Another click had him smiling for the camera while donning a green-toned t-shirt and playing with what he’s known best for and that’s a soccer ball.
Kim Kardashian has mentioned time and time again how she enjoys experimenting with her collections and it’s always been a goal for her to expand into the world of men’s fashion through her empire. And taking help from leading athletes seems to be a smart move. What do you think?