Micro-influencers with only a few thousand followers have revealed how much they earn through Instagram.
Micro-influencers are those influencers who have followers between 1,000 to 100,000 followers.
Here are three Micro-influencers who are earning through Instagram with only a few thousand followers.
1 A fashion, beauty and lifestyle influencer named Lisette Melendez lives in the Bronx in New York City. She has just more than 3000 followers. She was paid $250 for her first collaboration with a beauty brand.
How did she do that? Lisette told: “Tagging brands before I’ve ever gotten sponsored and using relevant hashtags helped me land brand deals a lot quicker than I imagined. My advice to any micro-influencer like myself is to remain true to your personal brand. While it can be easy to want to accept every partnership you get, always choose quality over quantity.”
“I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. Don’t be afraid to negotiate pricing. If a brand really likes your content, they will work something out.”
2 A lifestyle influencer named Michelle Dufflocq lives in Brooklyn, New York. She also has just more than 3k followers. She was paid $400 for a collaboration with a brand.
How did she do that? Michelle said: “As a smaller creator, I really struggle with sponsored social media content. It’s easy to get stuck in a state of imposter syndrome, which is only exacerbated by brands who only work on a gifting basis or use your follower count as a reason to not compensate you for your work (despite how high your reach/engagement/quality of content is).”
“I think you learn very quickly how important negotiating and advocating for yourself is, as well as being open with other creators about how much you’re being paid. When negotiating with a brand, just ask for more. The worst someone can say is, ‘We currently don’t have a set budget for this campaign.’”
3 A lifestyle and fashion influencer named Gabby Whiten lives in New York and has an Instagram following of nearly 3,000. She has been blogging for over four years. She was paid $145 for her first collaboration with a brand.
How did she do that? Gabby told: “As a nano-influencer, working with brands can be so exciting, but I also think it’s extremely easy for brands to take advantage of our influencer tier. Our high engagement rates are a great negotiating tool and very valuable for brands looking to convert brand awareness to sales.”
“Synthesizing my stats into meaningful metrics has made it easier for me to ask for compensation and ultimately get paid! My favorite thing about sponsored content is that it doesn’t feel like all business for me.
My blog and Instagram are my passion projects, and I always try to keep my collaborations authentic, fun, relatable and (arguably the most important to my audience) useful!”
If you are an influencer with only a few thousand followers, don’t be disheartened. Here’s how you can make a decent amount of income through your Instagram account.
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