McDonald’s has finally developed its own plant-based meat substitute.
After successful trials, the fast-food chain has unveiled its own plant-based burger called the McPlant and will start testing the new burger in key markets next year.
The company said in a blog post: “Based on what we learned and an encouraging response, we’re excited to give you a sneak preview of the McPlant – a delicious plant-based burger crafted for McDonald’s, by McDonald’s, and with the kind of craveable McDonald’s flavor our customers love.”
The plant-based burger will be served on a “warm, sesame seed bun with all the classic toppings.”
“There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” the post adds.
A spokesperson for food company Beyond Meat said: “Beyond Meat and McDonalds co-created the plant-based patty which will be available as part of their McPlant platform.”
Ian Borden, president of McDonald’s International, said that “we have created a delicious burger that will be the first menu option in a plant-based platform.”
He also said that the McPlant line could include plant-based breakfast sandwiches and chicken substitutes as well.
“In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes, and breakfast sandwiches,” he added.
“We are excited about the opportunity because we believe we have a proven, delicious-tasting product. When customers are ready for it, we will be ready for them.”
The company joins other fast food chains like Dunkin’ and Burger King in embracing the plant-based menu trend.
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