Toy company Mattel just unveiled a special edition line of collectible toys to honor those who are leading the fight against the COVID-19 pandemic.
The action figures, which will launch under Fisher-Price, will honor ‘everyday heroes’ who are working nonstop to hold their communities up during these difficult times.
Aside from nurses, EMTS, and doctors, the #ThankYouHeroes assortment also includes a grocery store worker and delivery driver.
Chuck Scothon, global head of Infant and Preschool, Mattel, and senior vice president of Fisher-Price said in a statement: “#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders.
“Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”
All proceeds will go to #FirstRespondersFirst, an initiative to support healthcare workers and other essential workers.
Arianna Huffington, CEO and founder of Thrive Global, said: “We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontlines of this pandemic.
“Mattel’s iconic brands and products speak to something deep within us. So it’s wonderful to see this new Fisher-Price collection not only bringing joy to children, but giving parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families.”
Each figure will retail for $20.
Mattel is also making cloth face masks and face shields for medical workers to help fight against the pandemic. It has also provided toy donations to UCLA Mattel Children’s Hospital, Feed the Children, and other non-profit partners.
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