Makeup is a part of every woman’s life.
Its use varies depending on the person, from simple touch-ups for the office setting to something a little more glamorous for a dinner cocktail. But one thing is for certain, makeup is meant to downplay any blemishes while highlighting a woman’s best attributes.
While all this may sound superficial, we cannot escape the fact that we are very visual creatures. Looking beautiful increases self-confidence and one’s sense of well-being and it’s a simple fact of life.
In short, makeup is a transformation tool and it’s not just used for beauty, either. Hollywood special effects artists are highly sought after because of their skill in makeup (it’s not all CGI, after all).
But as in any field, there are practitioners and there are maestros. And a young Russian woman named Goar Avetisyan can be grouped in the latter category. At 23 years old, she is already a very skilled makeup artist with nearly 5 million Instagram followers.
In the following before and after photos, you could almost believe that sorcery was involved. And the nice thing is that in these examples, she did them in order to uplift these women and help boost their self-confidence.
Even if these transformations are temporary, there is no denying the positive effect that looking good can give.
1. This woman never experienced what it was like to have makeup, even for her wedding, but now this mother of two can feel fabulous
2. Jamilya, who hails from Dagistan, suffered severe burns when she was 25. Goar paid for her tickets so that Jamilya could experience a little glamour
3. Chemotherapy has left its mark, but this woman and her husband could hardly believe these results
4. Two skin-transplant operations to remove a birthmark left their own scars on Lily. Goar had a little something to say about that
5. Kate’s skin is very sensitive. She has a lot of moles and even a big scar, but this transformation made her almost unrecognizable
6. After an unexpected meeting, Goar thought she could make this woman’s day by giving her something she’ll never forget
7. Fifteen eye operations were not enough to prevent Goar from giving Vlada an amazing transformation
8. Ann has been struggling with alopecia but this transformation only adds to her motivation to fight it
9. Stage 4 cancer is hard to deal with but this transformation is just the jolt of positivity that Jekaterina needed
10. While visiting Tashkent, Goar did transformations in her hotel room to prove that “every woman is a Hollywood star”
11. Svetlana was a lucky subscriber who responded to one of Goar’s videos. The post-chemotherapy transformation is amazing
12. Even acne is no obstacle to transforming her looks into one fit for a beauty queen
13. “Cut crease” is a complicated makeup technique that was perfectly applied to this one
14. This transformation is just what Marina needed to boost her self-confidence as she battles with breast cancer
15. Goar’s mom also benefits from transformations. This is for the last day of school of her son Albert
16. Naira feels more confident after experiencing Goar’s expert touch
17. Goar’s grandmother got her first transformation in 9 years. The smile shows that it was a good choice
18. Goar’s everyday makeup transformations are still works of art
19. After 3 years of waiting, Sania finally had her dream transformation come true
20. Goar also teaches her students on the mechanics of the perfect makeup
21. Working on oily skin is just another day for Goar
22. Goar’s lovely mother is lucky to have a daughter like her
23. Goar’s makeup skills border on the magical
24. It’s all about highlighting a woman’s strongest facial features
25. Time seems to move back when Goar gets to work
26. Irina barely recognized herself. Her wrinkles were barely visible after the transformation
27. Every makeup tells a different story, one that reflects the character of the client
28. This is another beautiful transformation of Goar’s mother
29. Goar has done transformations as far away as Tanzania
30. These transformations bring out the hidden beauty of these women