One mother who is a marketing and communication specialist discovered a niche market by accident when she found a way to gently restrain babies from wiggling around while their diapers are being changed.
Beck Mullally, 36, was pregnant with Neave, her second child when she realized that there was no product that restrains babies under two.
Now her product is out on the market and is changing the lives of moms and dads with newborns.
Watch the video of the product below.
[rumble video_id=v5jlkl domain_id=u7nb2]
Video credit: Rumble
The mom from Melbourne, Australia, said: “We buckle our babies in their car seats and pushchair for safety and to make our lives easier so why should it be any different when changing their nappy.
“Every parent can safely say that changing nappies becomes a complex task once their baby is able to flip onto their stomach and it becomes a major source of frustration.
“When my son Lewis, was nine months old, he would wriggle and roll around like a flailing octopus each time.
“I started to look for a product that would help and was surprised when I couldn’t find anything – I really wanted to work on something while on maternity so this seemed to be the perfect product.
“My product is an effective solution as the adjustable fabric belt acts as a second pair of hands.
“Changing your baby’s nappy is just another thing that stops you from getting out of the door but now I hope to make it easier for moms.
“I have seen a lot of memes which refer to moms as crocodile Dundee when trying to change their baby and I couldn’t agree more, but now parents can do it with ease.
“There is also a toy attached to distract their little one which is also a great help.”
It took Beck 12 months to test out her product and find the right materials and manufacturers in China.
Wrigglebum launched and reviewers have called her product ‘life-changing.’
She adds: “It is great because you can take the strap anywhere and it fits on most tables or if you are visiting someone’s house without a table, you can strap it around a pillow or large cushion.
“As long as there is something there with the same width then it will limit babies rolling.
“It must be fastened around the top of the baby’s chest for it to be super effective, it has made changing my children’s nappies so much easier.”