Watch the video to learn more about this challenge.
Video credit: The Jam TV Show
JAY-Z and Beyoncé are motivating people to take part in the plant-based food revolution.
The couple talks about how parenthood changed their view on life, including food habits. They said in an introduction to the new book The Greenprint: Plant-Based Diet, Best Body, Better World, by Marco Borges.
“Having children has changed our lives more than anything else,” they wrote. “We used to think of health as a diet, some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”
The couple has a daughter Blue Ivy, 6, and twins Rumi and Sir Carter, 18 months.
Beyoncé turned to be vegan to prepare for her historic 2018 Coachella performance.
“44 days until Coachella!! Vegan Time!! Click the link in my bio to join me!” the mother of three wrote on Instagram in March, inviting of her followers to take part in the 22 Days Nutrition challenge with her, which she and Jay-Z co-founded in 2015 with Borges.
The couple says that they aren’t motivating people to adopt a vegan diet 24/7, but eating more plant-based meals has a “profound impact on our health and the environment.”
Our few steps to encourage people towards a healthy lifestyle will make a big change, the couples added that they “want to challenge you, as we challenge ourselves” to help make a difference.
“We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become “the Greenprint,” they concluded.
The couple adopted a plant-based lifestyle in 2013 when they both took part in a 22-day vegan stint, and the rapper even wrote a blog about it
“They loved it,” Borges previously told PEOPLE. “They walked away with a greater understanding of the powerful benefits of plant-based nutrition. They were getting people saying, ‘Your skin has this glow.’ And who doesn’t like being told they look awesome?”
Borges explains how the couple first agreed to make a change, “I suggested that we go plant-based for breakfast one day.”
“They were in. Then I suggested that we also do it for lunch, and they loved that idea as well. Then one day, on their own, Jay called me, and he’s like ‘I got this great idea. Do you know that program that you just created, the 22-day vegan challenge? I want to do it. B wants to do it also. We want to go all in!’” he added.
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