The Swedish furniture chain, IKEA helping people to decorate their living rooms what they have seen in “The Simpsons,” “Stranger Things” and “Friends.
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We have seen these living rooms many times and it makes us feel so comfortable and familiar, IKEA launched an ad campaign in the United Arab Emirates that brings your favorite living rooms into a reality that we have seen in the popular TV shows so many times. Titled “IKEA Real Life Series.”
The team worked for two months to select the furniture and decorative pieces that matched the living rooms we have seen in “The Simpsons,” “Stranger Things” and “Friends” and placed them together in a 3D software to make it just like what was seen on TV, Ad Week Opens a New Window reported.
“The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms,” Vinod Jayan, managing director for IKEA in the UAE, Qatar, Egypt, and Oman, told Adweek.
“It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to live.”
“We brought to life the iconic living rooms of the most beloved families of all times, through tons of furniture combinations in lots of different styles and sizes – and at affordable prices,” the chain wrote on its website Opens a New Window… “We’ve grouped all the products for each room for you, so it’s easy to recreate what you see here in your own home.”
The Simpsons
Friends
Stranger Things
I think they did a great job! Let’s see what people have to say about this!
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