Heinz has created a tomato ketchup inspired jigsaw puzzle that consists of 570 pieces that are completely red.
While the company has long been known for making delicious, slow-pouring tomato ketchup, they have now surprised their fans with a demanding limited-edition puzzle.
The unusual jigsaw puzzle follows as several companies have brought forward their own bizarre puzzle designs including the Japanese 2,000-piece ‘hell’ puzzle that is entirely white.
Speaking of the Heinz puzzle, Senior Brand Manager David Chalbert expressed:
“Heinz is known for its iconic slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two.
“We’re always looking to deliver fun, contextually relevant ways to give Heinz Tomato Ketchup lovers a smile, and this ridiculously slow, all-red Heinz Tomato Ketchup puzzle felt like the perfect fit.”
The limited-edition puzzle was made in just 57 copies to celebrate the tomato ketchup company’s 57 varieties logo.
To have a chance at winning the puzzle, one has to participate in Heinz’s challenge by commenting on their related posts on Twitter, Facebook, or Instagram.
“This might be the slowest puzzle on earth. 570 pieces. All Heinz red. Tell us who you wish you could finish this with,” Heinz wrote in their Twitter post.
On Facebook, the company wrote:
“Heinz knows that good things take time. And right now we all have a little more time. So we created this. 570 pieces. All Heinz red. Tell us who you wish you could finish this with and we could send you 1 of 57 puzzles. #HeinzKetchupPuzzle”
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Replaced!