Recently there has been an issue with Hallmark Channel not including the movie, Unplanned, in the awards show.
Last year, there was an issue with their actions for an advertisement.
“The only difference between the marked ads and the accepted ones was that a lesbian couple kissing included the advertisements that did not meet the standards of Hallmark”.
After a conservative group called for a network boycott, Hallmark made the decision to pull the advertisements first seen on the channel. This week, the network removed from their air a series of TV ads — all showing the same-sex kissing of two brides, reports The New York Times.
Hallmark’s decision follows a campaign from the conservative group One Million Moms to pull ads featuring kissing of the same sex. The advertisements were part of a wedding planning website advertisement by Zola and first aired on December 2 on the Hallmark Channel. One Million Moms launched a petition movement on broadcasting.
People call for a Hallmark Channel boycott in the midst of its iconic Christmas film season after the channel pulled an ad from Zola wedding planning company featuring a lesbian couple. In addition, a spokesperson for Zola told the company’s BuzzFeed News to completely stop ads on Hallmark.
Mike Chi, Chief Marketing Officer of Zola, in a statement said that “The one and only real distinction between the advertisements that were registered and those that were authorized was that the commercials that did not meet Hallmark’s standards included a lesbian kissing couple”.
The problems began when the commercial came to the attention of the conservative group One Million Moms. On its website, the company wrote that it had received complaints from people who had watched Hallmark and had seen the commercial kissing with two women.
The group further said that With his family-friendly movies, the Hallmark Channel has always been popular, “the group wrote.” Generally, all his advertisements are suitable for family watching. But this is no longer the case, unfortunately.
A petition was launched by the group calling on Hallmark to pull the commercial. Finally, his followers were contacted. The group “personally spoke to” Crown Media Family Networks CEO Bill Abbott, who informed One Million Moms this would pull the ad, according to the post. He later revealed that airing the commercial was a mistake, but after hearing from concerned 1MM supporters he was told about it. Way to get there! as written by the group.
The spokesperson for Zola told that the company’s six advertisements had been sent to Hallmark, four of which featured the same-sex couple. Those have been denied, said the spokesperson. The Hallmark Channel did not immediately return an application to confirm these specifics. Nevertheless, a spokesman told the AP that because they were too much drama, the channel decided to pull the advertisements.
The controversy on all sides around these ads disrupted our network’s purpose of providing entertainment value, “Molly Biwer, Hallmark’s senior vice president for public affairs and communications, said in a statement to AP.
“The Hallmark brand will never be controversial,” she added. “We don’t want to stir up controversy, we tried very hard to stay out of there … we just decided it was in the brand’s best interest to take them out and not continue to generate controversy.
When online people caught the wind of the decision of Hallmark, they were completely appalled.
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