If you love to wear funky and trendy shoes, this pair of shoe is just for you.
American shoe brand has just launched a magical, UV-activated shoe that changes color when it comes in contact with the sun. US-based Chinatown Market, teaming up with the trainer’s company to launch a shoe that changes its color in seconds. Who wants to just wear plain white shoes now when you have these!
The retailer shared a video of amazing transformation on Instagram, and fans just loved it.
In the clip, the trainers transform from off-white to rainbow-colored in few seconds as they are moved into the light.
In another clip, the incredible change occurs when placed under a UV torch, with the Converse transforming into a combination of blue, orange and pink.
How cool is that!
The post received lots of comments from impressed fans, with Chinatown Market founder and designer Mike Cherman speaking to Sneaker News about the incredible technology.point 265 |
He said, “I think that’s what’s so fun about this project.point 66 | It makes the shoe more than just a shoe.point 98 | It’s a conversation piece, something that’s unique the wearer.point 164 | ”point 171 | 1
“These hues change in their own way, and some colors will last longer while others will last for a shorter time period, ” he continued. “It’s the beauty of the shoes: how unique they are.”
“It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and are different. That’s what’s so fun.”
The collection launched on the Chinatown Market website. Go grab yourself a pair to support and be the first in this new trend!