A CEO who was caught on security camera attacking his four-month-old dog has issued a lengthy apology.
46-year-old Jeffrey Previte, co-CEO of EBI Consulting, faced criticisms after Daily Mail published a video of him beating his dog Bici outside his apartment in California.
“I want everyone to know that I truly regret my actions on August 22, 2020. Words can’t fully describe how sorry I am for what happened,” he wrote.
“I lost my temper and took unreasonable and unjustifiable action in attempting to discipline my dog Bici. As I have said, words are not enough here, Bici is no longer living with me and is with another loving family. I have also stepped away from my job and am enrolling in anger management training.
“Additionally, I am making financial contributions and looking to dedicate my time to support animal rights organizations. I own this. It is not who I am and not representative of the quality time my dog Bici and I have spent together.”
Jeffrey continued: “I am sorry first and foremost to my dog, Bici is the best dog in the world. I also apologize to all who have been understandably upset by this. I love Bici and we have had an exceptional life full of affection and I already miss my companion.
“I am an imperfect person, but hope that maybe in time I will earn some level of forgiveness.
“As part of accepting responsibility, I have taken a leave of absence from my job. As you know, I am part of a family business and my actions are in no way reflective of the values of my family or my colleagues.
“I am heartbroken over the attention my actions have brought to them.”
He added: “I will work to become a better person and to learn from this.”
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