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A vegan cafe in Melbourne that charged male customers an 18 percent ‘man tax’ due to the gender wage gap and seated women first is now closing down.
In 2017, Handsome Her, located in Brunswick in Melbourne, grabbed everyone’s attention after it announced to charge male customers an 18 percent ‘man tax’ to highlight the gender wage gap.
The vegan cafe, which received backlash after announcing the 18 percent’ man tax’, is closing down just two years after it was first opened.
The cafe which is run by green activist Alex O’Brien doesn’t disclose the actual reason for closing the cafe.
Handsome Her wrote in a farewell post on Facebook: ‘The way the world responded (to the man tax) showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy.’
One person wrote after the announcement: ‘I don’t celebrate businesses going out of business or people losing their jobs, but seriously alienating a good proportion of your client base is not going to end well.’
While one said: ‘I am saddened by this news. I loved visiting your cafe and its friendly staff. You will be missed.’
‘Omg, I am so sorry, I have seen some of the hateful stuff online, it is not fair and antithetical to a social movement, it is bringing down all sorts of wonderful women’s community work and my heart bleeds for you and the community you have grown,’ another said.
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