A research done by Magid found that nearly 26 percent of millennials provide their credentials to other people for streaming.
The video software provider Synamedia has introduced a new AI-powered mechanism at CES 2019 in Las Vegas that will crack down the accounts that are shared.
Synamedia claims that the software would be able to detect which users are logged in and where to detect the shared accounts.
The company has stated that this software’s application isn’t just limited to an extent where people wish to avoid the subscription fee, but it will also be able to target and track down the large scale for-profit operations to curb the losses.
Parks Associates research has revealed that by 2021, the credentials sharing problem will account for a whopping of $9.9 billion of losses in pay-TV revenue and $1.2 billion in over the top revenues (OTT).
The software is based on the idea of using behavioral analytics and machine learning to keep tabs on streaming services regarding the credential-sharing activity.
According to Synamedia, the software can exactly figure out where and how the account is being taken in use.
The most spooky that the software can do claimed by the company is that the software can determine if the user is using the streaming service at his home or is he at a vacation, it can also know if a particular user is sharing the password with an adult friend or a child at home.
CPO of Synamedia, Jean-Marc Racine, said casual credentials sharing is becoming too expensive to ignore.
Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.
‘It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.’
Synamedia has already begun the trials for the system testing.
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